protectyour.org
Campaign Partner Toolkit

Congratulations on becoming a protectyour.org Campaign Partner. Your participation will go a long way toward helping PIR raise awareness of the need to preserve and protect the value of .ORG domains among nonprofits, noncommercial organizations, NGOs, foundations, charitable organizations, and others who work in the public interest.

As a Campaign Partner, we ask that you:

• Promote the campaign on your organization’s Web site
• Issue a press release to your media list and others announcing your organization’s participation in the campaign
• Publish articles about the campaign in your organization’s print and electronic publications
• Promote the campaign booklet – 5 Steps to Protecting Your .ORG – which is available in 6 languages, to your members and constituents

By taking advantage of the protectyour.org Campaign Toolkit, you can simplify your organization’s participation and help maximize the effectiveness of the campaign.

Campaign Toolkit

• Web banners and Blog badge - Click here to download a zipped file that includes Web banners and blog badge for use on your Web site.
• Campaign press release - PIR will provide a press release template that can be customized to meet your organization’s needs. Press releases should be mailed or e-mailed to relevant lists, such as your organization’s members and others who are likely to own .ORG domains. For more information, or to receive a template, send e-mail to Wendy Rickard.
• Customizable articles - Review examples of articles that can be edited for publication in your organization’s newsletters, journals, and other publications. Contact PIR directly to arrange for assistance in creating an article specifically for your organization.
• 5 Simple Steps to Protecting Your .ORG Domain Names - This 8-page, full-color pamphlet describes the value of .ORG ownership and outlines five important steps for making sure that .ORG owners are protected. As a Campaign Partner, your organization is entitled to up to 50 copies of the printed version (in English), free of charge. PDFs of translated versions are available for inclusion on your Web site or to be printed for your organization’s use.

Need assistance?

PIR is committed to helping your organization realize success as a Campaign Partner. We encourage you to contact us if you need assistance or if you have ideas for promoting the campaign that are not reflected in the Campaign Toolkit.